Business case presentations can be critical in assessing and selecting CEO candidates.

They offer a unique opportunity to evaluate a candidate’s strategic thinking, problem-solving abilities, communication skills, and organizational fit within a financial services organization.

Based on recent senior leadership searches we have led, we have examined how business case presentations provide valuable insights during final-stage candidate assessments, and identified best practices for designing and executing effective presentation frameworks. 

Executive Summary

=

Business case presentations offer a multidimensional view of CEO candidates beyond traditional interviews.

=

They help assess strategic vision, analytical rigor, and leadership style in real time.

=

Presentations provide real-time insight into communication, cultural alignment, and financial acumen.

=

This report outlines eight key areas where business case presentations add strategic value in CEO selection.

Participating in the CEO selection process, I found Massey Henry’s structured approach — particularly the use of a business case presentation — both rigorous and thoughtful. It created space to demonstrate how I would approach real-world challenges, communicate under pressure, and align my leadership style with the organization’s values.

This process helped build a shared understanding and alignment with the Board and executive team on the organization’s long-term vision. In the public sector, where system-wide impact and trust are at stake, that level of clarity is essential.

Michael Fedchyshyn

Chief Executive Officer, Building Ontario Fund

Discover how business case presentations reveal real-time insights into a CEO finalist candidates’ leadership, strategy, and cultural alignment.

Introduction

Our report explores eight key areas where business case presentations add strategic value in the CEO selection process.

 
1.  Strategic Thinking & Vision
2.  Problem-Solving and Analytical Skills
3.  Communication Skills
4.  Financial Acumen
5.  Cultural and Organizational Fit
6.  Leadership and Decision-Making Style
7.  Creativity and Innovation
8.  Engagement and Stakeholder Management

 

Together, the insights uncovered highlight the leadership imperatives, talent gaps, and strategic opportunities that will define the next era of Canadian financial services.

A

By thoroughly assessing these key areas and following best practices throughout the evaluation process, organizations will be well-positioned to identify CEO candidates who align with the organization’s needs, values, and future direction.

Key Competencies

1. Strategic Thinking & Vision

Does the candidate demonstrate strategic thinking and foresight?

A business case presentation allows candidates to showcase their vision for the organization and their strategic approach to achieving it. By presenting a detailed plan, candidates can demonstrate their understanding of the company’s current situation and future opportunities.

Relevance

A

A CEO’s ability to think strategically is a fundamental requirement. The presentation can help the selection committee gauge the candidate’s long-term planning and foresight.

2. Problem-Solving and Analytical Skills

Does the candidate demonstrate an ability to analyze complex issues?

Candidates are typically asked to address specific challenges the organization is facing. This requires them to apply their analytical skills to identify the root causes of problems and propose viable solutions.

Relevance

A

Effective CEOs must be adept at solving complex problems. The presentation helps assess the candidate’s ability to dissect issues, evaluate options, and implement practical solutions.

3. Communication Skills

Is the candidate a strong communicator – do they communicate with clarity and influence?

The business case presentation provides insight into the candidate’s ability to communicate complex ideas clearly and persuasively. This includes their presentation style, clarity of speech, and ability to engage with the audience.

Relevance

A

CEOs must frequently communicate with various stakeholders, including employees, investors, board members, and the public. Strong communication skills are essential for effective leadership.

4. Financial Acumen

Can the candidate understand the implications of financial information and develop narratives to present findings and recommendations?

Candidates often need to include financial analyses in their presentations, such as projected revenues, costs, and ROI. This demonstrates their understanding of financial metrics and ability to manage the organization’s economic health.

Relevance

A

A CEO’s role includes making critical financial decisions. The presentation allows the selection committee to assess the candidate’s financial literacy and ability to balance economic considerations with strategic goals.

5. Cultural and Organizational Fit

Is there alignment between the organization and the candidate’s values?

Candidates reveal their understanding of the organization’s culture and values through their approach and proposed strategies. Their ability to align their vision with the company’s ethos indicates their fit.

Relevance

A

Cultural fit is essential for ensuring that a new CEO can effectively integrate into the organization and lead in a way that is consistent with its values and mission.

6. Leadership and Decision-Making Style

What is the candidate’s leadership and decision-making approach?

The presentation allows candidates to showcase their leadership style and decision-making process. How they structure their presentation, prioritize issues, and propose actions provides insight into their leadership qualities.

Relevance

A

Different organizations require different leadership styles. The selection committee can use the presentation to determine whether the candidate’s approach aligns with the organization’s needs.

7. Creativity and Innovation

Does the candidate drive fresh thinking and innovation?

Candidates are often expected to bring fresh perspectives and innovative ideas. The presentation is a platform for them to demonstrate their creativity and ability to think outside the box.

Relevance

A

Innovation is critical to staying competitive in a rapidly changing business environment. A CEO who can drive innovation is valuable for fostering growth and adapting to market changes.

8. Engagement and Stakeholder Management

Does the candidate demonstrate confidence, tact, and an ability to build rapport when engaging with key stakeholders?

The presentation session often includes a Q&A segment where candidates engage with the selection committee. This interaction reveals how well candidates can handle pressure, respond to critical questions, and engage with stakeholders.

Relevance

A

CEOs must effectively manage relationships with various stakeholders. Their ability to engage and build rapport during presentations indicates their stakeholder management skills.

Presentation Framework and Best Practices

When incorporating business case presentations, the selection committee or other board committee should develop a case topic or framework for the CEO candidates to address in their presentation.

Topics should reflect specific company opportunities or challenges, or industry-specific themes and issues. This step is critical to ensure that the case format and presentation focus align with business objectives. Efforts to define the scope and focus of the presentation will also inform the decision regarding the composition of the panel of assessors.

1) Set Clear Expectations

Provide candidates with a clear brief outlining the expectations for the presentation, including critical issues to address, format, and duration.

2) Real-World Scenarios
Use real-world challenges the organization faces as the basis for the business case. This ensures the assessment is relevant and practical.
3) Evaluation Criteria
Establish specific criteria for evaluating the presentations, such as clarity of vision, strategic alignment, feasibility of proposed solutions, and overall delivery.
4) Panel of Assessors
Include a diverse panel of assessors, including board members, senior executives, and external advisors, to provide a well-rounded evaluation.
5) Feedback Mechanism
Offer feedback to candidates after the presentation, highlighting strengths and areas for improvement. This not only aids in the selection process but also provides value to the candidates.

Looking Ahead

Business case presentations are vital to the CEO assessment and selection process.  

=
Presentations provide a comprehensive platform for evaluating a candidate across key competencies: strategic capabilities, problem-solving skills, communication proficiency, financial acumen, and organizational fit.
=
By carefully designing and utilizing business case presentations, organizations can make more informed decisions and select a CEO who is best suited to lead the organization toward its strategic objectives.

À propos de Massey Henry

Executive Search, Coaching, Assessment, and Advisory Services

Massey Henry is one of North America’s leading executive search and board advisory firms exclusively serving the financial services sector. With an experienced team of former industry leaders and talent management specialists, the firm combines innovative technology with in-depth sector expertise to provide clients with full-scope executive search, talent assessment, coaching, and leadership advisory services.
Michael Henry

Michael Henry

Managing Partner, Massey Henry

John Sanders

John Sanders

Senior Partner, Board & CEO Services

Lisa Newey

Lisa Newey

Partner

Rachel Liem-Smith

Rachel Liem-Smith

Principal